Digital Marketing Course

Digital Marketing Training Course

In this dynamic world, it is very important to be updated with the latest skills and know how.Due to the advancement in technology,new skills are evolving in the market. Are you a digital enthusiast? If yes, then digital marketing courses can be the best option for you. Anyone can be a part of digital development,you can be a student, a professional, an entrepreneur, businessman or freelancer. Digital marketing is an open platform for everyone.Now there is a huge demand for digital marketers because of the continuous growth of technology.

Why should you take Digital Marketing Course

Demand for digital marketing professionals will rise by 62% every year

One of the hottest skill in the market , The job description, and title mainly looking for digital marketing experts

Quick Contact

+91 9958873874

Our Certification Includes

Digital Marketing Course Includes

SEO

Advanced SEO training | Cutting edge SEO strategies to rank websites in search engines like google, Yahoo, Bing etc.

DIGITAL MARKETING

Master the ever growing field of digital marketing. | Learn tools that can help you sell products and services with finesse.

GOOGLE ADS / PPC

Advanced remarketing | Learn to generate lead from search networks | Shopping ads | Video ads | 6 google certifications

Like the Course Digital Marketing Course ? Enroll Now or Get the free career path

Computerized Marketing Certification Online Course changes you into a computerized market expert in spaces like SEO, virtual entertainment, pay-per-click, transformation improvement, computerized examination, content, portable, and email showcasing. Get year admittance to Digital Marketing Program and become industry-prepared with the most recent devices, work on genuine tasks, and go to Expert Sessions from the Facebook group.

Digital Marketing Course Curriculum

Introduction To Digital Marketing

What is marketing?
How we do marketing?
What is digital marketing?
Benefits of Digital Marketing
Digital marketing platforms and strategies
Defining marketing goals
Latest digital marketing trends

Introduction to search engines & SEO

How the search engine works?
Components of search engines
Basics
What is Search Engine’s Algorithms?
How Algorithms Works?
Why a Search Engine needs to update its Algorithm?
Search Engine Penalties and Recoveries.
Why a Search Engine penalizes a Website?
Advanced
How to optimize your site for Google Hummingbird Algorithm?
What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMD Update?
How to save your site from Google Panda,Penguin and EMD Update?
How to recover your site from Panda, Penguin and EMD?

Website Audit & Competitor Analysis

What, Why and How!
Use of Website Analytic Tools
Tracking Top Analytic Reports
Using Google Webmaster Tools
Using Bing Webmaster Tools
XML Sitemap for Search Engines
Robots.txt
Incoming Link Analysis
Google Webmaster Tools
Website Domain Authority
What is Domain Authority?
Competitor Analysis

Keyword Research And Competition

Introduction to keyword research
Types of Keywords
Keyword research methodology
Business analysis and categorisation
Google keyword planner
Market research and analysis
New keyword ideas
Competition analysis
Finalising the keywords list

On-Page Optimisation

Introduction to on page
What is webmaster tools?
Verification process in webmaster tool
Selecting target location
On page analysis methodology
Fundamental on page factors
Website speed
Domain name in SEO
URL optimisation
Title tag optimisation
Meta tags optimisation
Content optimisation
Site maps generation
Using robots .txt in website
Redirecting techniques
Canonical links
Rich snippets
What are Meta Tags?
Keyword Research with Google Keyword Planner.
Image Naming, Image Title and ALT Tags Creation
Redirection TagsHeadings Tags {H1 to H6}
What is Content Writing?
SEO Friendly Content Writing
Anchor Text, Link Title
Robots.text file use and creation
HTML Sitemap creation
XML Sitemap Creation or text sitemap
Site Tracking Tools (Google Webmaster Tool,Google Analytics Tool)

Off-Page Optimisation

What is link building?
Why Backlinks are Important?
How to Get Backlinks?
Difference Between Do-Follow and No-Follow Backlinks
Types of linking methods
Link building methodology
Link analysis tools
Directory submissions
Local business directories
Social bookmarking
Using classifieds for inbound traffic
Question and answers
Blogging and commending
Guest blogging
Search Engine Submissions
Press Release writing and submissions
Classifieds posting
Forum Posting
Social Networking

Local SEO

What is local SEO?
Importance of local SEO
Submission to google my business ( Google Maps)
Completing the profile
Local SEO ranking signals
Local SEO negative signals
Citations and local submissions

SEO reporting

Website keyword position analysis
Website landing page(URLs) position analysis
Website monthly report

Google Adwords PPC Advertising

Introduction to paid marketing
Google account setup
Interface tour and linking settings
Account structure
Campaigns settings
AdGroup setup
Keyword match type
Keyword research tools
Understanding ad options
What is quality score?
Factors to improve quality score
Types of CPC’s
Bidding strategies
Ad formats
Ad guidelines
Ad extensions

Google Display Advertising

What is display advertising?
How display ads works?
Benefits of display advertising
Creating a display campaign
Bidding strategies
Targeting a display network
Keywords based
Interest and re-marketing
Topics
Demographics
Ad formats and sizes
Examples of good and bad ads
Display ad builder
Display planner tool
Display campaign reporting
Conversion tracking

Remarketing In Adwords

Benefits of remarketing strategy
Building remarketing list and custom targets
Creating remarketing campaign

Youtube Ads

Youtube ads setup
Youtube bumper ads
Youtube instream ads
Youtube ads settings

Google Adword Certification Guidelines

Introduction to certifications
Types of certifications

Google Webmaster Tools

Introduction to google webmaster tools
How to add a website to webmaster tools
GWT Dashboard
How to configure a website
Sitemaps
Crawler access
Sitelinks
Links to your website
Keywords / Search queries
Internal Links
Diagnostics
Crawl errors

Google Analytics

What is analytics?
Importance of analytics for business
Popular analytic softwares
Key performance matrics in analytics(KPI)
Introduction to google analytics
How Google Analytics works
How to setup analytics account
Installing analytics code in site
Analytics accounts structure – Understanding the basics
Real time reports
Settings in analytics

Behavior and Traffic Reports

Behaviour Overview
Site Content
Site Speed Analysis
Inpage Analysis

Traffic Source overview

SEO Traffic
Adwords Traffic
Social Traffic
Campaign

Conversion Tracking

What is conversion?
Types of Conversions
Conversion Reports
Funnel Visualization
Multi-channel Funnels
Attribution Reporting
Conversion process & Funnel

Social Media Optimisation SMO

Facebook Company page account setup & optimisation
Twitter account setup & optimisation
Instagram company page account setup & optimisation
Linkedin Company page account setup & optimisation
Google Plus Company page account setup & optimisation
Youtube Channel Setup & Optimisation

Introduction to Social Media Marketing

What is Social Media?
SMM Vs SMO
Benefits of SMM
Social Media Statistics
Why use Social Media Marketing
Social Media Strategy

Facebook Marketing

Facebook account setup
Personal account properties
Facebook marketing strategy
Competition analysis
Facebook business page setup
Types of business pages
Cover photo
Increase the likes to page
Page management options
Types of posts
Dimensions in posts
Creating post strategy
Examples of creative posts
User engangement metrics
Facebook Insights
Facebook groups

Facebook Advertising

What is facebook advertising
Types of promotions
Audience Targeting
Advanced Audience Targeting
Bidding strategies
Ad formats
Ad dimensions and Rules
Remarketing strategy
Conversion Tracking

Email Marketing

What is email marketing?
Importance of email marketing
Popular email marketing softwares
Introduction to mailchimp
Account setup & settings
Email marketing strategy
Creating a subscriber list
Import subscriber list
Types of email marketing campaigns
Creating an email campaign
What is Newsletter
Design a newsletter
Reports

Visual Marketing

Concept of Visual Marketing
Visual Perception
Choosing the Right image
Create image that stand out
Visual marketing tools
The power of visual communication

Editorial Calendar

Introduction to editorial calendar
Planning and organizing the content
Determining your frequency
Choosing tools

Blogging

Blogging to brand yourself
What absolutely you blog about
Choosing the blog title
Introduction formula
Things to go after publishing your blog post
Guest blogging
Responding to comments
Call to action messages
User engagement

Digital Marketing Course Description

Benefits of Joining our Course

Experienced Trainers
In depth subject with live case studies & live project
Course completion certification & experience certificate for selected students completing 3 months additional internship
Detailed practical assignments & regular tasks
More time allocation to Practical classes
Regular evaluation
Assistance for new business owners for starting campaigns
Help for initiating social media marketing
Google adwords certifications guidelines

Which case studies will be the part of this course?

Develop Digital Marketing strategy and implementation plan for a B2B or B2C product. Learners will select a product of their choice, most likely one of their own products or service. In each session, they will learn one aspect of Digital Marketing. After the sessions, they will include it as an element in their Digital Marketing plan. For example, after we cover social media, learners will select appropriate social media channel for their product and create a strategy for targeting that channel.

Digital Marketing Course Features

Real-Time Training Experts

Experienced faculties took the classes and one to one attention, Novice to professional handing capable faculties.

Real-life Case Studies

Live project based on any of the selected use cases, involving implementation of the various DevOps concepts.

Assignments

Each class will be followed by practical assignments. Both online and offline with detailed solutions after the exam.

Lifetime Access

You get lifetime access to all SMEC Technologies branches to refresh the course and get the new updates from Instructors.

24 x 7 Expert Support

We have 24×7 online support team to resolve all your technical queries, through ticket based tracking system or above the phone.

Certification

Successfully complete your final course project and SMEC Technologies will certify you as a Digital Marketing Course.

Be future ready. Start learning – Digital Marketing Course ? Enroll Now or Get the free career path

Since Python is Highly popular among MNCs, it is easy to find relevant job opportunities in the market. Since Python is Highly popular among MNCs, it is easy to find relevant job opportunities in the market.

Digital Marketing Course

Digital Marketing Training Course

Why should you take Digital Marketing Course

Quick Contact

Our Certification Includes

Digital Marketing Course Includes

SEO

DIGITAL MARKETING

GOOGLE ADS / PPC

Like the Course Digital Marketing Course ? Enroll Now or Get the free career path

Digital Marketing Course Curriculum

Digital Marketing Course Description

Digital Marketing Course Features

Real-Time Training Experts

Real-life Case Studies

Assignments

Lifetime Access

24 x 7 Expert Support

Certification

Be future ready. Start learning – Digital Marketing Course ? Enroll Now or Get the free career path

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